Sublime

part of the problem was rooted in the huge disconnect between our hunter-gatherer roots and our crazy modern world.

We assert that greatness is created through three mechanisms, which create the difference between success and failure: •slowification, to make solving problems easier to do, •simplification, to make the problems themselves easier to solve, •and amplification, to make it obvious that there are problems that demand attention and whether they’ve been

Dieter Rams.

Direct the Rider. What looks like resistance is often a lack of clarity. So provide crystal-clear direction. (Think 1% milk.) Motivate the Elephant. What looks like laziness is often exhaustion. The Rider can’t get his way by force for very long. So it’s critical that you engage people’s emotional side—get their Elephants on the path and

Think about the sense of accomplishment locked inside each potential Highlight.

That became the touchpoint for their singular motivation.