Sublime
An inspiration engine for ideas
To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.
Dan Heath • Switch: How to Change Things When Change Is Hard
This level of unity makes execution of their game plan relatively frictionless.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
It’s survival of the fittest, and the survivors are damn good.
John Zeratsky • Make Time: How to focus on what matters every day
the insights that lead to successful new products look more like a story than a statistic.
Karen Dillon • Competing Against Luck: The Story of Innovation and Customer Choice
a category-based strategy requires the design of a great product, a great company, and a great category at roughly the same time.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
David’s unique expertise is to actively engage others through grounded assessment to quickly build consensus around authentic, seductive solutions that mobilize them beyond difficult transitions to focus on their own unique opportunities.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Steven Johnson’s Where Good Ideas Come From (2010).
Dan Hill • Dark Matter and Trojan Horses. A Strategic Design Vocabulary.
the question that drives this book: how is it that some people and organizations seem to defy the odds?
Larry Osborne • Sticky Leaders
