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But that sense of complexity nonetheless influences how we value the experience itself.
Dan Ariely • Dollars and Sense
previous decisions. Only 22 percent voted for option C, while 78 percent chose option D, the risky strategy. Most doctors were now acting just like Frank: they were rejecting a guaranteed gain in order to participate in a questionable gamble. Of course, this is a ridiculous shift in preference. The two different questions examine identical dilemmas
... See moreJonah Lehrer • How We Decide
In both cases, we don’t look at the true, absolute value presented to us: $20 for a five-minute drive. Instead, we consider $20 compared to $60 and to $1,060 respectively. We compare the relative advantage of $40 shoes to $60 shoes, and decide the money is worth the time. Then we compare the relative advantage of a $1,040 patio set to a $1,060 one
... See moreDan Ariely • Dollars and Sense
Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler, “Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias,” Journal of Economic Perspective 5, no. 1 (1991): 193– 206, http://users.tricity.wsu.edu/~achaudh/kahnemanetal.pdf
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
It’s precisely because of the compounding effect of these two forces that students in Max Bazerman’s negotiations class at Harvard Business School would do well to hold on to their wallets when he introduces his “twenty-dollar auction.” They say it’s easy to take candy from a baby; Professor Bazerman has found that it’s just as easy to take money
... See moreOri Brafman • Sway: The Irresistible Pull of Irrational Behavior
Nossas primeiras impressões e decisões ficam cunhadas?
Dan Ariely • Previsivelmente irracional: As forças invisíveis que nos levam a tomar decisões erradas (Portuguese Edition)
When we have no idea what something should cost, we believe we’re making the best decision if we neither overspend on the deluxe model nor go too cheap on the basic one.
Dan Ariely • Dollars and Sense
When we move from comparing money to things to comparing things to things directly, it puts our choices into new perspective.
Dan Ariely • Dollars and Sense
Regardless of how exactly one generates theories of other people's minds, it's clear that these theories profoundly affect moral decisions. Look, for example, at the ultimatum game, a staple of experimental economics. The rules of the game are simple, if a little bit unfair: an experimenter pairs two people together, and hands one of them ten
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