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The first two shots provide seemingly unrelated information and this leads the viewer to question the connection between these ideas. The third shot then provides the link and the resolution.♦

To support efficient visual search, a design should be given large-scale as well as small scale structure.

Figure/Ground. This principle states that our mind separates the visual field into the figure (the “foreground”) and ground (the “background”). The foreground consists of those elements of a scene that are the object of our primary attention, and the background is everything else.

The third is the critical cognitive skill of interpreting lines in different ways. Part of this skill is the ability to project new ideas onto a partially completed scribble. Part of it is the ability to critique the various interpretations by subjecting them to functional visual queries.