Sublime
An inspiration engine for ideas
The idea of “upgrading” a user’s life is at the core of the Jobs-to-be-Done (JTBD) theory by Clay Christensen,
Ramli John • Product-Led Onboarding
innovation. At the heart of this school is intuitive thinking-the art of knowing without reasoning. This is the world of
Roger L. Martin • The Design of Business
Gary Hamel and CK Prahalad wrote about the importance of “strategic intent” almost two decades ago in the pages of Harvard Business Review.7
Joi Ito • The Social Labs Revolution

The design thinker, in the words of novelist Saul Bellow, is "a first-class noticer"6
Roger L. Martin • The Design of Business
“What has to prove true for this to work?”
James Allworth • How Will You Measure Your Life?
Product managers look beyond what customers say to see the hidden needs and deeper goals.
Gayle Laakmann McDowell, Jackie Bavaro • Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)
But the company is able to crank out high-quality work year after year because its core capabilities are rooted in its processes and values rather than in its resources. I sense, however, that these capabilities of McKinsey also constitute its disabilities. The rigorously analytical, data-driven processes that help it create value for its clients i
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