Sublime

I found that Clayton Christensen, the author of The Innovator’s Dilemma and The Innovator’s Solution, had developed a framework that explained what I was observing. In a 2004 article in Harvard Business Review, he articulated “the law of conservation of attractive profits” as follows: “When attractive profits disappear at one stage in the value

The theory of good money and bad money essentially frames Bhide’s work as a simple assertion. When the winning strategy is not yet clear in the initial stages of a new business, good money from investors needs to be patient for growth but impatient for profit. It demands that a new company figures out a viable strategy as fast as and with as little

Organizations that lack clarity on what the real jobs their customers hire them to do can fall into the trap of providing one-size-fits-all solutions that ultimately satisfy no one. Deeply understanding jobs opens up new avenues for growth and innovation by bringing into focus distinct “jobs-based” segments—including groups of “nonconsumers” for

The bottom line is that small changes in the communication structure can affect decisions.

Bill Gates saw where customer priorities were shifting in the computer industry time and time again—from languages to operating systems to applications to communications to the Internet.

Dans le monde réel, hors des théories économiques, la réussite d’une entreprise est exactement proportionnelle à sa capacité à faire ce que d’autres ne savent pas faire.

“Bad companies,” Andy wrote, “are destroyed by crisis. Good companies survive them. Great companies are improved by them.”

by Frank Robinson (in 2001),