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Ad copy inspiration

David • 2 cards

The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.

Claude Hopkins • Scientific Advertising

Copywriting

Josh Bowen • 1 card

is get a hold of two books. One is Scientific Advertising by Claude Hopkins and the other is The Robert Collier

Bond Halbert • The Boron Letters

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@baldridgecpa @tahmmygiovanni The Unpublished David Ogilvy is the perfect book. All substance, no fluff. Mitchell - I’m about to publish a new episode on a book that Ogilvy gave as a gift 379 times. It should be out in a few hours. Here’s what he said about it: https://t.co/7xoZmvVOZC

David Senra

x.com

‘Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.’ ‘Ad writers forget they are salesmen and try to be performers. Instead of sales, they seek applause.’ ‘Whenever possible we introduce a personality into our ads. By making a man famous we

David Ogilvy • Ogilvy on Advertising

Now look at the advertisements in the same magazines. You will see that: O Illustrations are given priority over copy. O The copy is often set in sanserif, which is hard to read; we are accustomed to serifs in books, magazines and newspapers. O The copy is often set in one column of 120 characters or more – too wide to be readable. O Few of the