Sublime
An inspiration engine for ideas
Make the product the hero Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers. I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been beca
... See moreDavid Ogilvy • Ogilvy on Advertising
Ad-Agency Secret #7: 360 Degrees of Attention-Getting Power
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Make sure that what you promise is important to your customer.
David Ogilvy • Ogilvy on Advertising
‘position’ your product.
David Ogilvy • Ogilvy on Advertising
It puzzles me why so few agencies advertise themselves.
David Ogilvy • Ogilvy on Advertising
Most campaigns are too complicated.
David Ogilvy • Ogilvy on Advertising
I have come to regard advertising as part of the product, to be treated as a production cost, not a selling cost. It follows that it should not be cut back when times are hard, any more than you would stint any other essential ingredient in your product.