Sublime
An inspiration engine for ideas
Notes
Sharon G • 9 cards
CLARITY TRUMPS CONSISTENCY
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
2. Permanent notes, which will never be thrown away and contain the necessary information in themselves in a permanently understandable way. They are always stored in the same way in the same place, either in the reference system or, written as if for print, in the slip-box.
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers
By optimizing for clarity, you minimize the cognitive load for prospects, which frees up their mental bandwidth to make the conversion decision. The goal of clarity is to minimize cognitive load. Once you’ve optimized for clarity, you can layer on other persuasion techniques to make even greater improvement.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Reviving old simplicity, sweeping away clutter, and ushering knowledge into the light
Humanly possible
Clear topic sentences > insane paragraphs.
clear is kind
Alex Dobrenko • 4 cards