Sublime
An inspiration engine for ideas
the ability to create varied and engaging experiences.
Christopher Bugaj • The New Assistive Tech: Make Learning Awesome for All!
Stay Curious How we created a world class event in a cowshed Clare Hieatt
Russell Davies • Do Interesting: Notice. Collect. Share. (Do Books Book 36)
Part 4. Remove
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
A lot of e-commerce sites are removing navigation during checkout to minimize distraction. If you test that, make sure you track the average order value for each challenger as well as conversion rate.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Rule of thumb: Ideas and feature requests should be understood, but not obeyed.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Avoid leading your visitors to any point from which they cannot easily move forward.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The second rule is that the first landing page of the NUX must accomplish three fundamental things: communicate relevance, show the value of the product, and provide a clear call to action. Bryan Eisenberg, who is widely considered the godfather of conversion optimization, refers to these three factors as the conversion trinity.