Sublime

Mobile vs. desktop

smart organizations learn how good designers are at discovering these problems early on, when they’re cheaper and easier to solve.

Jeffrey Rubin and Dana Chisnell’s Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests (Wiley, 2008).

Interaction designer Alla Kholmatova wisely observed,4 “If you give [a component] a presentational name, its future will be limited, because it will be confined by its style.”

heuristic evaluation, otherwise known as “taking a walk in your customer’s shoes.”

It needs to work for diverse audiences in a variety of geographies and environments using different devices and technologies.

Those three words became the guiding principles for every decision: “Will it make the experience simpler, stabler, faster?”

Sure, they’ll find components here, but the context of it is to make their work lives easier, faster, and overall better somehow.

Remove the distractions of tiny speed bumps that add to the load on the user: error messages, irrelevant text, unnecessary choices, and visual clutter.