Sublime
An inspiration engine for ideas
Dan Heath • Switch: How to Change Things When Change Is Hard
You don’t have to promise riches and sex appeal and magnetic personalities. It may be enough to promise reasonable benefits that people can easily imagine themselves enjoying.
Dan Heath • Made to Stick: Why Some Ideas Survive and Others Die
How do we get people to believe our ideas? We’ve got to find a source of credibility to draw on.
Dan Heath • Made to Stick: Why Some Ideas Survive and Others Die
how you can solve their problems, help them survive, and improve their lives?
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
There are two steps in making your ideas sticky—Step 1 is to find the core, and Step 2 is to translate the core using the SUCCESs checklist.
Dan Heath • Made to Stick: Why Some Ideas Survive and Others Die
It appears that there are indeed systematic ways to produce creative ideas.
Dan Heath • Made to Stick
Their situations were different, and the scale of their changes was different, but the pattern was the same. They directed the Rider, they motivated the Elephant, and they shaped the Path. And now it’s your pattern. What will you switch?
Dan Heath • Switch: How to Change Things When Change Is Hard
How can you create a habit that supports the change you’re trying to make?
Dan Heath • Switch: How to Change Things When Change Is Hard
