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The problem here is that the half-life of "owned media" is decreasing every month. Owning an email list means nothing if people's inboxes are filled with AI-generated slop. A large X following means nothing if the network nerfs your distribution for not paying... See more

jihad x.com

As a strategist, if you want rare insight, you need to have access to rare perspectives and those come from people, not publications or posts on social media.

Information Nutrition

Until we have metrics that distinguish between healthy and unhealthy activity, social network execs largely have to steer by anecdote, by licking a finger and sticking it in the air to ascertain the direction of the wind. Some may find it hard to believe when execs plead ignorance when alerted of the scope of problems on their services, but I

Remains of the Day • Status as a Service

understanding of how power and influence really work.

Alexander Jutkowitz • The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

Rabbit-holes, zombies and platform pathologies

Henry Farrell programmablemutter.com

No Filter

Sarah Frier

amazon.com

and at start-ups, especially in the early stages of growth, the role may be played by the founder.

Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

market insight.

April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win

focuses on building an “atomic network”—that is, the smallest possible network that is stable and can grow on its own. For example, Zoom’s videoconferencing network can work with just two people, whereas Airbnb’s requires hundreds of active rental listings in a market to become stable.