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Duhigg, Charles. 2014. The Power of Habit: Why We Do What We Do in Life and Business.
Julie Dirksen • Design for How People Learn (Voices That Matter)
you’re constantly trying to move your user population to higher and higher levels of engagement, turning lurkers into voters, voters into commenters, and so on.
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
They speak online technology fluently. They learn by trying, so they are bold in their efforts to try new on applications and devices. They recommend more, and more often, on social bookmarking applications (Delicious.com and the like) than anyone else. They connect with more people than anyone else, and they know how to leave a good impression. As
... See moreJulien Smith • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference
amazon.com

These are the scales of modern human networks, and it’s Dunbar’s number multiplied by millions. In these large-scale communities, standards and self-governance can’t be maintained by people simply running around and talking to each other. Instead, the builders of these networked products must create features that nudge the interactions in the right
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects

Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Behind the Mask of 𝕏's Anonymous Influencers
piratewires.com