Let this sink in: Social media marketing is directly contributing to social media addiction and the global mental health crisis.

when every social media marketer is creating addiction and profiting from it, the cumulative effort is the root of the global problem

If you look at the 10 largest companies in the world, half of them are trying to create this addictive relationship to technology. The days when the dealer in addiction had to hide in the shadows are over. They now operate freely in your home, and every other sphere of your life.

Here’s the business case for social media platform success: Create a recommendation engine that delivers content so insanely relevant that people spend increasing amounts of time on the site. Use that engagement to collect personal information on preferences that lead to highly targeted ads.

In other words, create social media addiction ... at all... See more