Sublime
An inspiration engine for ideas
Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2008.
Steven Johnson • Where Good Ideas Come From
Law #1: Clear, Not Clever
Eddie Yoon • Snow Leopard
Legendary POVs have a simple architecture.
Eddie Yoon • Snow Leopard
Law #3: Title & Subtitle Should Mirror Obvious & NonObvious Pairing
Eddie Yoon • Snow Leopard
“Be your own credential.”
Eddie Yoon • Snow Leopard
The ideal scenario for a writer or creator of any kind is to leverage both. Obvious content pays for your life in the short term (“Here’s how to do it”). Non-Obvious content pays for your life in the long term (“Here’s how to think about it, always and forever”). As a Non-Obvious creator, there is tremendous benefit to creating Obvious content, pro
... See moreEddie Yoon • Snow Leopard
Category Design is a game of thinking.
Eddie Yoon • Snow Leopard
Direct-To-Creator—straight
Eddie Yoon • Snow Leopard
The secret is in the middle: to be Obvious in Non-Obvious ways, or to be Non-Obvious in Obvious ways.