Sublime
An inspiration engine for ideas
We are entering a new age of creative work – pay the creator, not the company
Tim Ferriss • #550: Andrew Chen — Metaverse, Metrics, and Meerkats
Instead, your goal as a writer should be to be different.
Eddie Yoon • Snow Leopard
Pirate #2: Category Designer
Eddie Yoon • Snow Leopard
What readers, listeners, viewers, and potential customers want isn’t you. It’s your category. The
Eddie Yoon • Snow Leopard
rewrite the RFP, suddenly you are the one determining the rules of the game. And guess who wins when the rules get re-designed?
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Engineering A BestSelling Book Checklist
Eddie Yoon • Snow Leopard
The magic combination of Category Design is both Naming & Claiming the future (where you are going), as well as the past (“you don’t want that old thing, do you?”).
Eddie Yoon • Snow Leopard
In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.