Sublime

coachee’s action is always wrapped in these three core principles—fulfillment, balance, and process—

In a single human being there are many other beings, all with their own values, motives, and devices.

she is called by God to be the primary person who stewards those insights and abilities by using them to initiate and sustain positive changes in her life.

Highly creative, Tricksters are able to create life-styles that fit them and allow for the full expression of all the things they love to do, even if those things seem unusual to many. Although these life-styles may put them on the boundary of society

It is the task of this book to show that a series of archetypes is a main constituent of mythology, that they stand in an organic relation to one another, and that their stadial 3 succession determines the growth of consciousness. In the course of its ontogenetic development, the individual ego consciousness has to pass through the same archetypal

Perhaps one has become caught in a hyper-fascination or a hero-worship and has no idea how to mine their own inimitable gifts. Perhaps one is afraid, for the waters are deep, the night is dark, and the way is very long; just the right conditions needed for development of one’s original and precious gifts.

But reliance on genius goes only so far and lasts only so long. Sooner or later, brands suffer from the fact that there has been no science related to the development and management of meaning.

(For more information on these archetypes as they play out in the psyches of individuals, see Carol Pearson’s Awakening the Heroes Within. For more information on their roles in forming organizational cultures, see her book Invisible Forces.)2

No matter one’s culture, race, or place of birth, most of us have some sense of mother, father, hunter, warrior, healer, earth, and sky. These are the archetypes, the raw material of our cognition and in turn, our culture.