Sublime

Brands that capture the essential meaning of their category—and communicate that message in subtle and refined ways—dominate the market,

The transformation of the lower self is the heroic journey for our times. The hero’s path for our day is to go inward, not outward; to travel deep into the basements of our inner darkness, where we will meet and transform our devils and demons.

Archetype exists everywhere and yet is not seeable in the usual sense. What can be seen of it in the dark cannot necessarily be seen in daylight.

In allowing our creativity we incorporate our polarities—our masculine and our feminine aspects, our focused work and our letting go, our fullness and our emptiness. Through this path of acceptance of all that we are, we become whole.

work—intuition as a gateway to greater earthly awareness.

Others derive from the fragment a transcendental ego, an ancestral mentor spirit who looks after individual persons and guards their behavior, as Socrates was guarded from wrong moves by his daimon. So, this reading says, following the daimon makes for character or right behavioral habits. The daimon would be the ingrained character traits that inh

Protectors are the parts you usually encounter first when exploring yourself because they are most accessible to everyday consciousness.

(For more information on these archetypes as they play out in the psyches of individuals, see Carol Pearson’s Awakening the Heroes Within. For more information on their roles in forming organizational cultures, see her book Invisible Forces.)2

If our intention continues to be aligned with spiritual growth, contacting and transforming the negative archetypes in us can be a very powerful level of the work.