Nike shopping bag with a chiropractic stick jutting out the top and

the only way to truly conquer something, as every great philosopher and geneticist will tell you, is to love it.

‘When you run on the earth and run with the earth, you can run forever.’ ”

“Think Easy, Light, Smooth, and Fast. You start with easy, because if that’s all you get, that’s not so bad. Then work on light. Make it effortless, like you don’t give a shit how high the hill is or how far you’ve got to go. When you’ve practiced that so long that you forget you’re practicing, you work on making it smooooooth. You won’t have to

“Don’t fight the trail,”

“There are two goddesses in your heart,” he told them. “The Goddess of Wisdom and the Goddess of Wealth. Everyone thinks they need to get wealth first, and wisdom will come. So they concern themselves with chasing money. But they have it backwards. You have to give your heart to the Goddess of Wisdom, give her all your love and attention, and the

American distance running went into a death spiral precisely when cash entered the equation.

And like everything else we love—everything we sentimentally call our “passions” and “desires”—it’s really an encoded ancestral necessity. We were born to run; we were born because we run. We’re all Running People, as the Tarahumara have always known.

the real secret of the Tarahumara: they’d never forgotten what it felt like to love running.