Sublime
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Michael Allen’s CCAF model:
Julie Dirksen • Design for How People Learn (Voices That Matter)
They speculated that a high level of linguistic ability in early life may act as a buffer to cognitive decline by facilitating mnemonic processes for encoding, organizing, and retrieving information.
Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Principle #10: The 6 Weapons of Influence—Shortcuts to Persuasion
Drew Eric Whitman • Ca$hvertising
Behavior Model (www.behaviormodel.org) and Behavior Grid (www.behaviorgrid.org).
Julie Dirksen • Design for How People Learn (Voices That Matter)
learning design as “the ruthless management of cognitive load.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
The heuristic mainly in use here is the recognition rule, relating to the ease, or fluency, with which information can be processed.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
James Clear
Myq Kaplan • 10 cards
The slip-box not only confronts us with disconfirming information, but also helps with what is known as the feature-positive effect (Allison and Messick 1988; Newman, Wolff, and Hearst 1980; Sainsbury 1971). This is the phenomenon in which we tend to overstate the importance of information that is (mentally) easily available to us and tilts our
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