Sublime

While we want to find topics that are important, interesting and can be dealt with using the material we have available, the brain prioritises ideas that are easily available in the moment. This, obviously, does not equal relevant. The brain more easily remembers information that it encountered recently, which has emotions attached to it and is liv

will improve, and trust that choosing one will be remembered while listing many would be forgotten.

The communicator who can fasten an audience’s focus onto the favorable elements of an argument raises the chance that the argument will go unchallenged by opposing points of view, which get locked out of the attentional environment as a consequence.

The Secret of Hypnotic Power

If you stop messaging a specific quality, its mental advantage will not disappear overnight. You can put it into ‘low rotation’ where it is repeated every so often, but it is not the most communicated message. This is how…

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You job during your first week with a tool is to analyze the head data—the places with big numbers and events. Say your imperfect data shows that 60 percent of your traffic comes from Google and from the keywords Avinash rocks and Michelle is awesome, while HiPPOs stink accounts for 40 percent of that traffic. You can start taking SEO/PPC action ri

Deric Bownds’ Mindblog: http://mindblog.dericbownds.net/ Jonah Lehrer’s Frontal Cortex: http://www.wired.com/wiredscience/frontal-cortex/ Re:Cognition: http://thebeautifulbrain.com/category/recognition/

First, the obviously bad: in most situations, under most circumstances, we are active observers, and as such, more likely than not to make the error of unconsciously, automatically categorizing and characterizing, and then failing to correct that initial impression.