Sublime

Changeability of the material.

In addition to making your message simple, try to make it memorable. Put your ideas in verse if you can; they will be more likely to be taken as truth.

8 Persuasion scientists refer to this as the availability of salient information. If you make an idea easy to access,

Clearly, impediments that you cannot overcome are not desirable.

use a process created by Bryan Eisenberg. His approach encourages you to dig into the human element rather than looking at visitor feedback as qualitative data.

Conditioned memory.

Being accurate in your judgment of what you know and don’t know is critical for decision making.

maintain their focus on essential information.