Sublime
An inspiration engine for ideas
Positioning: The Battle for Your Mind
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
they are unconditional.
Mikael Krogerus • The Decision Book: Fifty Models for Strategic Thinking (Fully Revised Edition)
Head of Content & Innovation
Jenna Guarascio • 1 card
Why hello geniuses, a privilege to be writing alongside some very great minds. I'm a bit of rogue here, being a friend of a friend of friend of Rosie & Faris’s but now being in my second half of a century I have almost perfected my intro on client calls:
I'm Mark Bell (never just Mark, something my Mum started and has stuck with everyone, including... See more
I'm Mark Bell (never just Mark, something my Mum started and has stuck with everyone, including... See more
Strands of Genius: How To Tell A Good Story, The Cognitive Bias Codex, Applied Thinking: Primitive
Most leaders I know have made these mistakes.
(Including me. Multiple times.)
After 20+ years in business, I've seen these 10 critical errors destroy once-great companies: https://t.co/o581HKdxPi
This dude just changed content marketing forever.
[Read this if you are scaling your brand with content marketing]
Because of him, you can now have photoshoots better than Apple and ads better than Nike.
Here's everything to know: 🧵 https://t.co/LWGgHyXIa1
The inescapable truth is that you’ll have to exceed expectations with your core activity if you want people to show up and keep showing up.
Kai Elmer Sotto • Get Together: How to build a community with your people
the secret to spreading the word: attracting others can’t just be your job.