Sublime
An inspiration engine for ideas
most media buyer will shit themselves when they see how I run ads for my app:
> just 1 person doing everything (me)
> work with 50+ individual UGC creators with <1k followers to produce 200+ ads video a month from scripts I wrote at $50/video (fuck overpriced agency)
> $10k/day spend, all on meta, all in 1 ASC campaign with board targetting optimised for puchase
> no tiktok, no youtube, no google,... See more
Desmondx.comIn Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
Alex Weprinhollywoodreporter.com
The Incorporated Society of British Advertisers (Isba) has released the results of an in-depth probe into the adtech supply chain, finding that publishers receive only 51% of advertiser spend. One-third of supply chain costs were unattributed, which may force transparency from the convoluted process going forward.
Steve Chester • ISBA Programmatic Supply Chain Transparency Study
Corporate/Bulk Subscriptions: Defined here as multi-user access to content based on a contract instead of a single user’s credit card
Michael Rothman • All The Ways To Make Money In Media Without Ads
The Isba Programmatic Supply Chain Transparency Study, carried out by PwC, attempted to map the programmatic advertising supply chains and learn where the value is being extracted. Data was collected from 15 advertisers, eight agencies, five demand side platforms (DSPs), six supply side platforms (SSPs) and 12 publishers for the study, accounting... See more
Steve Chester • ISBA Programmatic Supply Chain Transparency Study
Investing Media Solutions. Investing Media Solutions sells newsletter sponsorships and dedicated emails through our mailing list to their advertisers
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
There are three stakeholders in a promotion-based monetization model: creators, audience members, and advertisers. Each party pays with a different currency.