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Trends – Artificial Intelligence (AI) – May 2025 – BOND
the secret to spreading the word: attracting others can’t just be your job.
Kai Elmer Sotto • Get Together: How to build a community with your people
If existing members are helping you grow the community, you’ll reach more people, and in a more authentic way, than you ever could alone.
Kai Elmer Sotto • Get Together: How to build a community with your people
Guy Kawasaki called a “Bozo explosion” – a term he uses to describe what happens when a formerly great team or company descends into mediocrity.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are
Scott Heiferman, co-founder of Meetup, told us during a workshop, “people show up for the meetup but they come back for the people.”
Kai Elmer Sotto • Get Together: How to build a community with your people
“A community is a living organism. It’s either declining or improving; there’s no steady-state in a community.”