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Subsidize One Side of the Platform.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
The key to making a smooth transition from the pragmatist to the conservative market segments is to maintain a strong relationship with the former, always giving them an open door to go to the new paradigm, while still keeping the latter happy by adding value to the old infrastructure. It is a balancing act to say the least, but properly managed,
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
we offer parallel tracks through the book: one focused on physical goods and channels, and one focused on web/mobile products and channels. Often, the book addresses them separately. When it does, we begin with the physical channel,
Steve Blank • The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
subsidize the side of the platform that contributes more to demand for the other side.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
These networks often have “sides,” whether they are buyers and sellers, or content creators and consumers. Generally one side of the network will be easier to attract—this is the easy side of the network.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Does the Firm Capitalize or Expense Its Cash Flow-Generating Assets? A
Pat Dorsey • The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
Andreessen Horowitz (AZ) • Good Product Manager/Bad Product Manager | Andreessen Horowitz
must contain both sides of the give-and-take equation: