Good Product Manager/Bad Product Manager | Andreessen Horowitz

Good product managers think about the story they want written by the press. Bad product managers think about covering every feature and being really technically accurate with the press.

Good product managers err on the side of clarity vs. explaining the obvious. Bad product managers never explain the obvious. Good product managers define their job and their success. Bad product managers constantly want to be told what to do.

Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence. Bad product managers have lots of excuses. Once bad product managers fail, they point out that they predicted they would fail.

Good product managers think in terms of delivering superior value to the market place during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get very confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity.