Sublime
An inspiration engine for ideas
If you are building a multisided business,
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
On the left side of the ledger is the business in terms of how its customers see it: I call this the Demand Side. On the right side of the ledger are the factors that limit or determine the retailer’s ability to satisfy those demands: the Supply Side.
Patty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
A two-sided platform must appeal to both sides if it is to be sustainably successful. It must help the beneficiaries to an extent and in a way that causes funders to continue to fund its operation. In turn, that requires a strategy which ensures a level of value delivery to beneficiaries that motivates funders to continue their support.
Roger Martin
But unlike the multisided model where users are the riskier side and can be tackled serially before customers, in a marketplace model both the buyer and seller sides need to be tackled simultaneously.
Ash Maurya • Scaling Lean
Ultimately, network businesses need to develop both sides of the market.