Sublime

website like Kiva.org allows you to help banks make loans to individuals for a specific project, such as to someone in Uganda who needs a goat for a small business. You can help that enterprise to sustain itself—and someday you’ll also get your money back.

Giving doesn’t just make it easy to attract great employees; it also means you can attract great partners as well. After all, it’s hard to start any business alone; you will always benefit from finding other people to lend you their name, their expertise, and even their company’s resources.

Facts are important, but the story matters. Poorly presented facts can even get in the way of the story’s impact.

Spending extra time to find good people allows for more trust once you hire them, which frees up tremendous time (and anxiety) down the road.

Et c’est ainsi que, tout à fait inopinément, naquit le concept du Livre de la culture de Zappos. Ce livre fait depuis partie intégrante de Zappos.

Together, these six elements offer lessons that will challenge you to look at your business and your life from a different perspective: They teach that having a story may be the most important part of your new venture; that fear can be useful; that having vast resources is not as critical as you might think; that simplicity is a core goal in succes

Help lift up those who have been pushed down.

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