Sublime

The people who thought John had taken off his sweatshirt before the jog took more time to read the sentence than the people who thought John had it on. This result is subtle but fascinating. It implies that we create a kind of geographic simulation of the stories we hear. It’s one thing to say “Reading stories makes us see pictures in our head.” We

We can’t use maps as dogma. Maps and models are not meant to live forever as static references. The world is dynamic. As territories change, our tools to navigate them must be flexible to handle a wide variety of situations or adapt to the changing times. If the value of a map or model is related to its ability to predict or explain, then it needs

Fifth Law of Cognition: Cognition mirrors perception.

Use single words or very short phrases for each line. Remember, this is a visual as much as a verbal system. Use uppercase letters for key words and upper- and lower-case for others. Each key word or image should have its own line. Make the lines the same length as the word/image they support. Make the lines flowing and curving rather than straight

A designer’s belief about the behavioral influence of spaces on users is foundational to the designed outcomes of a space.

Red outline for the alternative path Rectangles for notes Diamonds for decisions