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Tiny Habits - B.J.Fogg
Behavior = Motivation × Ability × Prompts
Fogg Behavior Model
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
BJ Fogg created a framework for motivation that has three core motivators, each with two sides.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
The Fogg Behavior Model (B=MAP) by BJ Fogg, PhD is useful guidance to identify what stops people from performing behaviours or how to support desired behaviours. Here’s a plain explanation — for a person to do something, they have to be sufficiently motivated and able to do it as well as something has to pr... See more
How to apply behavioural economics to the design process
Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior.
Nir Eyal • Hooked: How to Build Habit-Forming Products
I focus on three sources of motivation: yourself (what you already want), a benefit or punishment you would receive by doing the action (the carrot and stick), and your context (e.g., all your friends are doing it). To help you visualize this, I created a model called the PAC Person. You’ll see him pop up again and again—it turns out that Person, A
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