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Tiny Habits - B.J.Fogg
Behavior = Motivation × Ability × Prompts
Fogg Behavior Model
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
BJ Fogg created a framework for motivation that has three core motivators, each with two sides.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior.
Nir Eyal • Hooked: How to Build Habit-Forming Products
I focus on three sources of motivation: yourself (what you already want), a benefit or punishment you would receive by doing the action (the carrot and stick), and your context (e.g., all your friends are doing it). To help you visualize this, I created a model called the PAC Person. You’ll see him pop up again and again—it turns out that Person, A
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