Sublime

Spinoza, com sua bela reflexão sobre o sábio, “que morre menos que o tolo”; em Kant, quando se pergunta “o que nos é permitido esperar”, e até em Nietzsche, que se aproxima, com seu pensamento sobre a “inocência do devir”, dos mais profundos elementos das doutrinas da salvação elaboradas na Antiguidade.

In 335 BCE, Aristotle set up his school in the area known as the Lyceum, in Athens. His adherents were known as Peripatetics, which means ‘walking up and down’ – this may have derived from the peripatos or ‘walking ground’ in the Lyceum, or more endearingly from the fact that Aristotle liked to pace back and forth while lecturing.

“We are what we do repeatedly.”

ARISTOTLE

There is a way human beings ought to be and ought to live. This is not because god created them for a purpose—something Aristotle did not hold—but simply because they are a certain kind of living being, and every living species has its own work or function. Human beings have many capacities—Aristotle calls them capacities of soul, but by soul he ju

simplify the problem of life, distinguish the necessary and the real”).

Clientes fiéis muitas vezes nem se dão o trabalho de pesquisar a concorrência ou considerar outras opções. Não é fácil conquistar fidelidade. Mas a repetição de negócios, sim. Bastam mais manipulações.

The views of Aristotle on ethics represent, in the main, the prevailing opinions of educated and experienced men of his day. They are not, like Plato’s, impregnated with mystical religion; nor do they countenance such unorthodox theories as are to be found in the Republic concerning property and the family.

totalmente despreocupados se ela está em conformidade com nossa opinião previamente apresentada ou com a do adversário: isso seria indiferente ou, pelo menos, algo completamente secundário.