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John Zeratsky • Make Time: How to focus on what matters every day
three things in common that helped them build a mass movement: They each had a charismatic leader (or as we called it in DotCom Secrets, an Attractive Character). In this book we are going to take that role to the next level and call it an expert/guide. They each offered their audience a new opportunity. They then created a future-based cause that
... See moreRussell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
In this way, marketing is an ongoing process. The responsibility of finding and reaching new fans is an endless task. It’s why successful people often collaborate with one another—in order to swap audiences.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Growing a community isn’t about management. It’s about developing leaders. With their help, your community will affect more people and sustain itself longer than you could have managed on your own.
Kai Elmer Sotto • Get Together: How to build a community with your people
Niche Audience: Online writing advice, self-publishing, and content marketing. Company/Industry Audience: Thought leadership and personal branding, specifically…
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Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
current landscape of tools (alternatives) and where they fit.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win

Chapter 8 The Art Of Writing Online: How To Structure The Perfect Post