Sublime
An inspiration engine for ideas
First, add some collaborative functionality to your site, like a blog (which is easy to update on a regular basis). Second, start creating lots of compelling content people will want to consume (see following chapters on how to do this). Third, start focusing on where the real action is: Google, industry blogs, and social media sites.
Brian Halligan, Dharmesh Shah • Inbound Marketing
They drive engagement. When
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
In a luxury media landscape, the traditional roles of creator, curator, and consumer are being redefined. Artists are not just creators but are now stewards of cultural communities, leveraging their individual legitimacy to direct communal conversations and brands. In the Age of Average, where mediocre content is abundant, creators become artisans... See more
Luxury Media
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
Seth Godin’s blog, www.sethgodin.typepad.com.
Blake Mycoskie • Start Something That Matters
To create a movement, you’ll need an expert or guide, a new opportunity, and a future-based cause.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
allow people to indulge their own