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Julien Smith • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

If

April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Sharing the “why” and advance access with influencers.

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

alternatives

April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win

http://www.bethkanter.org/content-curation-101/.

Daniel H Pink • To Sell Is Human

understand the ‘spiderweb’ of the story

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

“less but better.”

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

corresponds with who they want to be.

Christopher Bugaj • The New Assistive Tech: Make Learning Awesome for All!

one final choice:

John Yorke • Into The Woods: How Stories Work and Why We Tell Them