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assess each trend against three dimensions—Innovation Target, Priority, and Response—positioning each trend on the CTR accordingly
David Mattin • Trend-Driven Innovation
methods. In many cases, after that the organization will analyze the data with traditional statistical software.
Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
Data analysis consists of finding consistent patterns, or the relationships among the variables.
Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
cohort analysis. This is one of the most important tools of startup analytics.
Eric Ries • The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
trend cycles
Keely Adler and • 12 cards

can leverage social network analysis. Is it possible to identify people who are linked, even if indirectly, to known trouble groups or persons? Analysis of this type is often referred to as link analysis. It could be an individual, a group, or even a club or restaurant that is known to attract a bad element.