Sublime
An inspiration engine for ideas
AA succeeds because it helps alcoholics use the same cues, and get the same reward, but it shifts the routine.
Charles Duhigg • The Power of Habit: Why We Do What We Do in Life and Business
It is only the misery of mentally craving for an illusory pleasure and/or crutch that keeps us hooked.
Carr Allen • Allen Carr's Easy Way to Control Alcohol
our perception of it is clouded by the brainwashing we have all received from birth: the hammering home that drinking alcohol in moderation is both pleasurable and natural.
Carr Allen • Allen Carr's Easy Way to Control Alcohol

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole,
Elizabeth Royte • Bottlemania: Big Business, Local Springs, and the Battle over America's Drinking Water
Alcohol never did give you courage or confidence; you only thought it did. In reality, it has been imperceptibly and systematically destroying your courage and confidence for years.
Carr Allen • Allen Carr's Easy Way to Control Alcohol
This is a key to all drug addiction—the drug creates the low and then deceives its victims into believing that, by ending the low, it is providing a high.
Annie Grace • This Naked Mind: Transform your life and empower yourself to drink less or even quit alcohol with this practical how to guide rooted in science to boost your wellbeing
2012 bestseller, Drugs—Without the Hot Air.
Steven Kotler • Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work
“The Big Book of AA,” Jamison notes, “was initially called The Way Out. Out of what? Not just drinking, but the claustrophobic crawl space of the self.”