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Evolved Enterprises: An Illustrated Guide Re-Think, Re-Image and Re-Invent Your Business to Deliver Meaningful Impact & Even Greater Profits
amazon.com
form of a one-or two-page brief about each of the following areas: Product Customer and their problem Channel and pricing Demand creation Market Type Competition
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
strategy building blocks
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
“less but better”
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Patterns of Strategy
amazon.com
Modern global corporations are the embodiment of Orange Organizations.