Sublime

Scott Berinato,

William Playfair, Florence Nightingale, and Charles Minard, the big three of early modern charting.

Hierarchy is a fundamental idea in art and design in which the elements of a visual are assigned importance through the use of scale, color and contrast to guide the viewer’s eye. This is similar to how hierarchy is established in Smart Brevity

Look at the news magazines which have been successful in attracting readers: Time and Newsweek in the United States, L’Express and Le Point in France, Der Spiegel in Germany, L’Espresso in Italy, Cambio 16 in Spain. They all use the same graphics: O Copy has priority over illustration. O The copy is set in serif type. O Three columns of type, 35 to

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