Sublime

he wrote continuously about the necessity of our understanding the politics and epistemology of media.

the essential moral act for Murdoch is being able to cast a “just and loving attention” on another person.

john@whatmatters.com.

to provide a “public forum for dialogue among citizens and serve as a common carrier of the perspectives of varied groups in society”

is to impress. The employees take notes.

• Edit out superfluous elements. • Always judge the work from the perspective of the viewer.

One of GO’s sharpest salespeople, Danny Shader, was accompanying me on the trip. As unobtrusively as possible, he went around the room collecting business cards. “What’d you do that for?” I whispered. “You pretty much know who everyone is.” “Titles are deceptive, but you can tell who really matters by the paper.” He showed me the cards. “The ones w

Teachers, preachers, small-group leaders—everyone who communicates one-to-many—face similar challenges in penetrating brains snapped around by quick-twitch technology.

The takeaway: The communications crisis isn’t confined to business or top leaders. The more noise and distractions there are, the more precision and efficiency matter in being heard—and remembered in all things.