Sublime

his feisty

In the horizontal world of twenty-first-century communications – where anyone can publish anything – the germs about rape in Malmo spread indiscriminately and freely. The virus was halfway round the world and the truth had barely even found its boots. Truth – if that’s what journalism offered – was living in a gated community.

Founders tend to have these “Why now?” insights without recognizing how profound they are. When I started my blogging company, Weblogs, Inc., in 2004, I had a very simple thesis: I believed that great new writers publishing five short, unfiltered posts a day would get more readers than established journalists writing one story, edited by a half

The answer was obvious: Make news and information not just smart, but as clean and efficient as possible. Get rid of unnecessary noise—autoplay videos, pop-up ads, unnecessary words—and write how our brains want to consume. And build it for a smartphone.