Sublime

three or four objectives for their team,

We are transforming our company to be a healthier, stronger, and profitable company in a way that increases shareholder value, all the while expanding the number of customers that can enjoy our products. To do this, we anticipate a 15 percent sales increase, maintenance of profit margins, and stable or better measures of quality and customer

As OKRs are combined with 360-degree feedback, the silo will soon be a relic of the past.

Understanding customer value requires deep engagement. The traditional approach of checking in with salespeople occasionally to see what retailers are thinking and doing is no longer enough. A much higher level of sophistication—and real commitment—is required. Almost twenty years ago, P&G began integrating staff from marketing, manufacturing,

sixty-year-old Indian-born Briton Bali Padda,

Jørgen Vig Knudstorp in 2002, and the following year we got Jesper Ovesen on board on the financial front.