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Brian Halligan, Dharmesh Shah • Inbound Marketing
The Sum of Its Parts
Dan Mall • Design That Scales
Volpe claims that HubSpot’s addition of a Call to Action at the bottom of every blog post tripled the number of leads they were getting from the blog.
Sean Ellis • Startup Growth Engines
Something about the Web environment had enabled Hurley, Chen, and Karim to unleash a good idea on the world with astonishing speed. They took the 10/10 rule and made it 1/1.
Steven Johnson • Where Good Ideas Come From
Sriram Krishnan • Andrew Bosworth on FB ads
That’s where a growth hacker named Josh Elman came in. Poring over the stats, he and his team of twenty-five growth hackers (crazy, right?) noticed that when a user manually selected five to ten accounts to “follow” or “friend” on the first day, the user was significantly more likely to stick around.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
connections,
Mark W. Schaefer • Tao of Twitter
Building the Story for PTC