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His job title—Vice President for User Growth—spoke volumes about where Facebook’s priorities lay. “There is so much accidental tourism in great things in life,” Palihapitiya later reflected, and he had hopped on the tour bus at exactly the right time.
Margaret O'Mara • The Code
➊ Shorter is always better.
Jim VandeHei, Mike Allen, • Smart Brevity
As part of our effort to sign more clients, we went out and befriended every major lawyer in town because that was where we thought we would get new business from.
James Andrew Miller • Powerhouse: The Untold Story of Hollywood's Creative Artists Agency
http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
When you’re selling, success depends on efficiency.
Jim VandeHei, Mike Allen, • Smart Brevity
What this translates to is an avid acquisition play, where display and traditional media are targeted toward the defined enterprise segments that have traditionally yielded the highest return. Often,