Agencynomics

recruit a Marketing Manager as early as possible to help drive leads, then a sales person.

The key is to move the Agency from a team of generalists to a team of specialists.

There has been a real shift in focus from profit to purpose, hierarchies to flat structures, from organisations that are more directive and controlling to ones where autonomous empowered work forces are in place.

make sure one of you is managing and focusing on the external part of the business and one of you managing and focusing on the internal part of the business. That way you have at least one of you externally focussed on sales/marketing, and at least one of you internally focused on the operational and delivery part of the Agency.

Our consultancy, Cactus, is a collaborative economy business, we have no offices, no structure, are based in different countries and some of our people belong to the gig economy (are self-employed).

impact of the Collaborative Economy Agencies creating new models, with no offices, gig economy staff and no office or full-time staff.

The other challenge with freelancers is that there’s often no sense of accountability or ownership from them.

what you should be doing is recruiting constantly. Interview three-four people a week and develop a talent pool for when you need to hire quickly. Make it clear to potential employees that you are always looking for new talent.

There is always someone out there who is great at delivery, but no one will work harder to sell your company to clients than you.

map out the complete flow of every step in the life cycle of a project from winning the pitch to launching the project.