Sublime

The work is your client. It’s hired you to help you make a change happen. Getting paid for our work can confuse us, because it might seem that all we need to do is serve the person with a checkbook. But that’s the strategy of a hack—and it rarely leads to the contributions we set out to make in the first place.

The absence of relation to the Other causes a crisis of gratification. As recognition, gratification presupposes the instance of the Other (or the “Third Party”). It is impossible to reward oneself or to acknowledge oneself. For Kant, God represents the instance of gratification: He rewards and acknowledges moral accomplishment. Because the

As Dan Kennedy said, “There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.”