The Practice: Shipping Creative Work

That’s because what we seek and how we create aren’t the same thing. Reassurance is futile—and focusing on outcomes at the expense of process is a shortcut that will destroy your work.

Askıda Ekmek

The practice is not the means to the output, the practice is the output, because the practice is all we can control.

Creativity is a choice, it’s not a bolt of lightning from somewhere else.

The magic is that there is no magic. Start where you are. Don’t stop.

Ideas come from nature. Sometimes ideas come from fear but often they come from confidence.

Good taste is the ability to know what your audience or clients are going to want before they do.

But first, each of us must choose. Choose the skill we’re going to assert to the outside world.

The challenge, then, is to have one superpower. All out of balance to the rest of your being. If, over time, you develop a few more, that’s fine. Begin with one.