We don’t ship because we’re creative. We’re creative because we ship.

understanding the process can make you funny if you care enough.

The most important parts of our lives are games that we can’t imagine winning.

It’s hard to get blocked when you’re moving. Even if you’re not moving in the direction that you had in mind that morning.

Two questions about your narrative: 1. Is it closely aligned to what’s actually happening in the world? If, for example, you’re constantly worried about something happening, but it never does, it’s probably a miscalculation on your part. If you believe your work is fabulous but no one wants to interact with it, again, you might not be telling a

Every creator who has engaged in the practice has a long, nearly infinite string of failures. All the ways not to start a novel, not to invent the light bulb, not to transform a relationship. Again and again, creative leaders fail. It is the foundation of our work. We fail and then we edit and then we do it again.

Getting rid of your typos, your glitches, and your obvious errors is the cost of being in the game. But the last three layers of polish might be perfectionism, not service to your audience. Failure is the foundation of our work.

To be creative is to work on the frontier, to invent the next thing, the thing for which there isn’t a playbook or a manual. Certainty, then, must be elusive, because we can’t know for sure. The elusiveness isn’t a problem, it’s not a bug, it’s not something to be eliminated. The uncertainty is the point.

You don’t have to change everything. In fact, it’s likely that you can’t.