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When evaluating a transaction, traditional economic models simply compare the value to the price. Real, human people, however, compare value to price plus other elements, like fairness.
Dan Ariely • Dollars and Sense
Whether or not you raise your prices, make sure you give as much service as possible to those you serve; give them good value for their money. If you are receiving a salary or commission, are
Duane Packer • Creating Money: Attracting Abundance (Earth Life Series Book 5)
good goods
Yelyzaveta Hordii • 14 cards

Common sense, not just mathematics, corroborates this principle. If your product delivers 20 % more value than the competitors’ products, you should collect 10 % of that difference in price. If you demand more—or demand it all—the customer actually never gets to enjoy the difference in value. If your value difference is 20 % and your price differen
... See moreHermann Simon • Confessions of the Pricing Man: How Price Affects Everything
"Never go into something solely thinking about cost - think more about the value"
-MECH 311 notes