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Zero-risk bias is a tendency to prefer the complete elimination of risk in a sub-part over alternatives with greater overall risk reduction.[1] It often manifests in cases where decision makers address problems concerning health, safety, and the environment.[2] Its effect on decision making has been observed in surveys presenting hypothetical... See more
Daniel Crosby • Zero-risk bias
under normal circumstances it is impossible to completely exhaust the potential in the right triangle.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
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