Sublime
An inspiration engine for ideas
The point of raising it now is to serve notice that clutter is the enemy. Beware, then, of the long word that’s no better than the short word: “assistance” (help), “numerous” (many), “facilitate” (ease), “individual” (man or woman), “remainder” (rest), “initial” (first), “implement” (do), “sufficient” (enough), “attempt” (try), “referred to as” (ca
... See moreWilliam Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Keep them on your desk in a little stack or box. Keep 10-20 in your back pocket
Aaron Mahnke • Frictionless Freelancing
As you think about your company, customers, and competition, pay special attention to how your product will serve your customers better than the competition’s product in the long term. This is the one time in the shipping process in which it’s OK to think about competition, so revel in it! You need to think hard about the long term, because if you
... See moreChris Vander Mey • Shipping Greatness: Practical lessons on building and launching outstanding software, learned on the job at Google and Amazon
- Have your materials ready. Buyers hate to watch you shuffle
Stephanie Palmer • Good in a Room
make easy things easy, hard things possible
Basic Outline of This Book This book is intended to be a resource. As a resource, I mean it will be something you will read through and then keep in your tool box, coming back to it again and again.
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
Consistency Is the Way Forward Not sameness. Not repetition. Simply work that rhymes. That sounds like you. We make a promise and we keep it.
Seth Godin • The Practice
If you’re not going to use an existing Web convention, you need to be sure that what you’re replacing it with either (a) is so clear and self-explanatory that there’s no learning curve—so it’s as good as the convention, or (b) adds so much value that it’s worth a small learning curve.