Sublime

He remarks that when someone says he wants to be perfectly straightforward with us, we should be on the lookout for a concealed dagger.

The worst thing you can do is ignore the bad news while searching for some tiny grain of validation to celebrate.

The professional must be alert for this counterattack. Be wary at the end. Don't open that bag of wind.

As your business grows, never let the leeches sucker you into all that stuff they pretend you need. They’ll play on your fears, saying that you need this stuff to protect yourself against lawsuits. They’ll scare you with horrible worst-case scenarios. But those are just sales tactics. You don’t need any of it.

They expect us to be full of shit. But I would strongly suggest that you don't start believing your own baloney or you'll find yourself in hot water pretty quick.