Whatever you make, it’s your creation, so make it your personal dream come true.

When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give. It’s another Tao of business: Set up your business like you don’t need the money, and it’ll likely come your way.

How do you grade yourself? We all grade ourselves by different measures: For some people, it’s as simple as how much money they make. When their net worth is going up, they know they’re doing well. For others, it’s how much money they give. For some people, it’s how many people’s lives they can influence for the better. For others, it’s how deeply

So please don’t think you need a huge vision. Just stay focused on helping people today.

This is just one of many options I used to take voice lessons from a great teacher named Warren Senders. For each lesson, I’d bring in a song I was trying to improve. First, I’d sing it for him as written. Then he’d say, “OK — now do it up an octave.” “Uh... up an octave? But I can’t sing that high!” “I don’t care! Do it anyway! Go! 1.. 2.. 3..

Have the confidence to know that when your target 1% hears you excluding the other 99%, the people in that 1% will come to you because you’ve shown how much you value them.

You need to confidently exclude people, and proudly say what you’re not. By doing so, you will win the hearts of the people you want.

None of these things looked like a business venture, at first. All of them were just sharing something I already had.

Never forget that absolutely everything you do is for your customers. Make every decision — even decisions about whether to expand the business, raise money, or promote someone — according to what’s best for your customers.