sari

Social proof in the form of company logos and/or customer stories tells similar companies and individuals that it’s a tool for them, because people like them use it already. The “cooler” the companies or people you use for product testimonials, the better. People want to feel cool and want to be affiliated with coolness.

There are still new science startups being built today, such as New Limit, Arcadia Science, and Altos Labs. But now there are also examples of research institutes, such as Arc Institute and New Science, and there are even emerging examples of crypto-native experiments, like VitaDAO and LabDAO. It’s not that one approach replaced the other, but that... See more

Instead of setting up shop in malls, brands are increasingly entering cool neighborhoods and renting storefronts next to the places where people work, eat, and seek out entertainment. Retail in “town center”-type locations is strong; according to Public Square, occupancy rates in those areas average around 95%.

Commuting by car ranks as people’s least favorite regular activity.

Of the $40 billion in annual revenue earned by the music industry, only 12% is actually paid out to artists. The remainder goes to institutional middlemen like agents, platforms, and record labels, unfairly cheating creators out of the fruits of their labor. Moreover, fans, whose engagement almost entirely drives these revenue streams, are given no... See more