16/ To take this one step further…
There is a very clear path for fans to become curators and tastemakers. Ultimately, the best fans and curators will become celebrities themselves.
A command bar would allow us to remove the entry points to a lot of features: instead of a button leading you to X, we could allow you to search for X. That way, any user could quickly find what they cared about, but the UI would never be cluttered or overwhelming. Basically this was a way to scale a UI but keep it discoverable. It also had the... See more
As customer acquisition costs rapidly increase, due to higher CPM rates and lower efficiency, the 2014 strategy of cutting costs by stripping out the middle-man no longer works. To be successful (read profitable), DTC needs to get a few critical things right:
Web3’s influence on retail is just beginning. Like Nike’s investments into digital goods and services, Starbucks is in position to become the consumer packaged goods leader in the next generation of the web.