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As customer acquisition costs rapidly increase, due to higher CPM rates and lower efficiency, the 2014 strategy of cutting costs by stripping out the middle-man no longer works. To be successful (read profitable), DTC needs to get a few critical things right:

What’s a messaging experience that’s even more engaging than WhatsApp? An obvious improvement would be speed. WhatsApp is pretty responsive, but maybe you can make it even faster. What else?

In 1997, David Bowie wanted a liquidity event. Instead of steadily receiving royalties from his 25-album music catalog throughout the next decade, Bowie decided he’d rather receive a lump-sum payment. This led to Bowie Bonds: a set of bonds backed by the royalties from Bowie’s music catalog. Notably, Bowie wasn’t selling his music indefinitely. The... See more

Good ideas appear out of nowhere, from seemingly unrelated concepts coming together and creating a new thought in your head. You can't force this process, your job is to recognize when they show up and take advantage of them.

Despite all the advertising revenue potential with an app that has over one billion daily active users, WeChat limits ads in its social feed to just 2 per day. In contrast, westerners tend to see 10,000 ads/day.

Snapchat hasn’t always been fertile ground for social media creators. For years, the company focused on being a messaging platform, and offered internet talent no way to earn money or grow their followings.

Young technologists are building a new future on a new set of values. Their values are informed by the first-hand experience of growing up with the perverse incentives of yesterday’s social media and a genuine desire to create a better world — online and off.”