sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.

Despite TikTok’s design innovations being well known, other apps have trouble copying them because they were originally designed for a very different experience, and they are locked into it due to their users’ and creators’ preferences. This is a classic example of the innovator’s dilemma


Consumer Social and Gen Z