sari

Start with the least price sensitive customers → use them to improve accuracy and lower costs → attract slightly more price sensitive customers → use them to improve accuracy and lower costs → launch new markets with least price sensitive customers → rinse, wash, repeat

There are two main differences to call out in how Prime type memberships might work in web3. First is that rather than simply having members, we have owners. Many DAOs such as Friends With Benefits are already operating in this way - holding a certain amount of token grants you access to the suite of products and services that the DAO offers. Early... See more

A unique advantage of DTC brands stems from their ability to have one-to-one relationships with their consumers while capturing valuable data that would be impossible to glean at traditional retail.