The big picture: From fitness and wellness to healthcare, trillions of dollars are spent each year in the pursuit of well-being. Unfortunately, all that spending hasn’t amounted to much in the way of health outcomes: in the US, about 39% of the population is obese — a number that’s expected to top 50% by 2030.
Systems that assume people will act in ways that create public goods, and that give them opportunities and rewards for doing so, often let them work together better than neoclassical economics would predict.
So this is what we start with. Become a loving and curious person. Seek out other people who are like this. Introduce the best of such people to each other.
But the opposite is also happening; entrepreneurial minds who have built businesses at established companies or on their own are also choosing a path to become creators themselves.