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The big idea was that companies and investors should be able to tell their own stories, directly.

She is correct to be skeptical. There are three major barriers: technical execution, storytelling and onboarding, and regulatory limits. Smart contract developers are in short supply, a potential hindrance to technical execution. And then there is messaging. Will the average coffee consumer care about governance, involvement in brand guidance, or... See more

As such, owners of NFTs have a vested interest in making sure that great third-party consumption experiences exist, especially if their ownership is evident and it can drive more transactions, passion, and engagement to the creator.

Unsurprisingly, in their attempts to become defaults, other companies have tried to create their own identity base layers. One of them is Facebook.

Let’s close with the following: Storytelling With A Soul Still Succeeds

The problem is that there are a lot of publications in the world that would like to be supported by subscriptions, and a lot of readers in the world that would prefer to pay for ad-free content, but nobody is making a market. This is where Twitter is making its play.

As Web 2.0 companies began to deeply understand the powerful potential of their innovations — the game-ish reaction buttons, the follower graph, the algorithmic ‘newsfeed’ — they became adept at a clever stratagem. Rather than committing to perpetual openness, they could offer new user tools or developer APIs and encourage the community to use them... See more

Chekhov: “The task of a writer is not to solve the problem but to state the problem correctly.”