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Style is not just about intentionality and appeal, however; it can also be what differentiates software companies like Notion, for instance, at the outset. The app’s serene environment, charismatic illustrations, and playful references to technology history stand out in a crowded marketplace of note-taking apps.

It seems to me, then, that the only long-term solution is to acquire customers directly, and to monetize them directly. The Internet is an efficiency machine, which means that closely related objectives, a la publishers seeking to reach more readers and advertisers seeking to reach more customers, are not sufficient; content and business need to be... See more

Your thoughts create your feelings. If you believe that children shouldn’t raise their voices to the parent, every time this happens, you’ll feel like danger signs are flashing – and thus react/fight back. So instead, think: “My child is getting defiant. I notice I’m angry. Let me take a deep breath. I can choose what to do. There’s no emergency.... See more