I’m defining ‘currency’ as an element that has no use value in and of itself, but rather its main purpose and value comes from its ability to be exchanged for something else which has an actual use value.
While Google has helped many smaller publishers increase their distribution, its domination of the advertising market has also put them at risk of extinction.
Serendipitous discovery has also been a mainstay of why people use Facebook. While people frequently open our app to connect with friends, family and communities, they also often open our app without an explicit intention. This use case and the motivation behind it was eloquently captured in our 2018/2019 research around “socially powered... See more