Facebook in particular has been massively deflationary to online advertising: it offers vast quantities of relevant advertising inventory at much lower prices and much lower entry costs than you’d have needed in print, let alone TV.
Feedback is high leverage because it’s cheap for you to give, and provides high value to the recipient by giving them information early. Their alternative is having to guess at their own performance and behavioral impact.
For example, you can have a digital object in your wallet whose metadata contains not just a link to a JPEG, but rather a 3D object file plus some game-relevant attributes like attack power, defense power, etc. This means that any individual game you play could look in your wallet, import that object into its world, and use those attributes within... See more
The success of these systems will depend on their ability to deliver the actual benefits of decentralization, including more equitable ownership among stakeholders, reduced censorship, and greater diversity.
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
On Clubhouse: I think the broader shift that has been true with the internet has been most of the hours of consumption, we believe, will be moving from linear to on-demand. Meaning consumers should be able to consume whatever content that they want on their terms and not necessarily be beholden to someone else’s schedule.
What risk are we radically underestimating as a species? What are we overestimating?
I think we’ve still underestimated the harms of scrolling. I am careful to say “scrolling” because I don’t think social media is itself a bad thing, nor do I think screens are uniformly bad. I think it’s specifically the act of scrolling, which forces us to ingest,... See more