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There is so much mystique around the creative life. It’s fetishized and coveted and seen as mysterious even by the people who inhabit it. We have a cultural script that says: There’s too much consumption, not enough creation! If you want to be a [tasteful/interesting/admirable/happy] person, you should make more things. But then also: Social media... See more

Virality is the phenomenon of users recruiting new users. When this occurs in a viral loop with a sufficiently high viral coefficient, the results can be explosive. Historically such rates have only been possible online. But new online-to-offline models create the opportunity for explosive growth in the real world. Entrepreneurs can exploit this by... See more

To make a game more fun, don’t make it easier, make it harder!

Yeti, the Austin, Texas-based brand known for catapulting a lowly, utilitarian product — the portable cooler — into a full-blown premium brand. Today a basic plastic Coleman cooler at Target costs $25; a similarly sized Yeti is $300.

Are we making the things that we truly want to make, or are we making the things that we’re mimetically-driven to make?

Much like there are loose confederations of people in “creator” houses, the NFT publication could be a short-term collaboration or the start of a lasting brand — like Every.

“regular people” – when divested from allegiances to sponsorships and corporate algorithms – are the best tastemakers of our times

Jeffrey Katzenberg relied on the entertainment model of yesteryears: banking on celebrity appeal. One example is Quibi shelling out $6MM to Reese Witherspoon. Don't get me wrong. I love her as much as the next person in Legally Blonde. However, no one is rushing to hand Quibi their money as she narrates a nature documentary.