Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.
The most impressive and promising I've seen is Elicit, a research tool that helps academics and students find relevant papers and data based on natural language inputs. You can ask it a question like "What's the point of note-taking?" and receive a list of research papers that are likely to hold the answer. Even better, Elicit creates a one... See more