Practically speaking, in web2 a marketer only needs to acquire, engage with, and retain the customer. But in web3, marketers have many stakeholders to market to, engage with, and retain. This broad group of stakeholders includes users, developers, and their broader communities.
Pre-gamification, the aims of discourse are complex and many. Some of us want to transmit information or to persuade; some of us want friendship. Some of us want to join together in the pursuit of truth and understanding. Twitter gamifies discourse and, in so doing, offers us re-engineered goals for our communicative acts. Twitter invites us to... See more
Job Readiness comes first and is about preparing for work. Job Discovery comes next and is about finding a job. Last comes Job Success, which is about doing the job well.