What’s their secret? They focus relentlessly on the quality of their writing and ideas. Because quality never goes out of style. And when you focus on quality, you don’t have to play by the rules of the algorithm at all. You can reject the algorithm altogether and create success in your own way.
Slack is the 911 for whatever isn’t possible natively in a company’s productivity apps. And though it’s improving, there are still many structural cracks. Slack is current best solution for filling these cracks. But it doesn’t fix the cracks themselves, improved processes and productivity apps are needed for that.
Interestingly, Nike has been pulling out of what it calls “undifferentiated retail”: stores that are too broad in their target customer. One example of this is when they pulled their products out of Amazon.