I work best from a place of zero ego and zero hope. I call this state being “lower than a worm.” A feeling that nothing will ever come of what I’m working on is crucial. A feeling of my smallness in relation to the world. I gotta be below the dirt. I am nothing and nobody. That frees me up. Who cares what a worm thinks, you know?
“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more
the ideas already exist
the person who surfaces them at the right moment in the right context with a freshly curated set of words and shapes earns the glory of invention