When I say “normie,” I don’t mean anti-creator. I mean anti-performance. A normie can absolutely be on ShopMy. The difference isn’t whether there’s a link — it’s whether the link is the point. Normies lead with taste and say, “Hey, you might like this.” They don’t start with monetization and reverse-engineer a personality around it.
Like me, she was very good in a crisis and very bad on a typical weekday; I believe it was she who introduced me to Walker Percy, even taking me to Covington to see where he lived, and he was well-aware of this reality: “It is easier to survive a category five hurricane than it is to get through an ordinary Wednesday afternoon.” My mother was... See more