The influencer marketing industry will be worth $15 billion by 2022, up from $8 billion in 2019, and that growth is powered by the long tail of influencers.
Matt McManus, coined the term “age of bullshit” to express the knowledge crisis we are going through. It’s a dangerous time we live in, and in order to solve many of the challenges we face, we need, first, to focus on the meta-problems.
Threads is a cool new hangout — if you’re a brand. The app launched backwards compared to other social media apps: Rather than the users finding communities and building spaces before the brands made their grand entrance, the brands appeared on the app in its early days. When users came to the app, they were greeted with a brand playground, like th... See more
I see these as fairly universal i.e. that almost any group must be in one of these modes. Either the group is just chatting (i.e. a WhatsApp group, or book club), or the groups’ members have agreed to work together on some specific purpose (i.e. a open source software project, or startup), or they’ve developed an idea to a suitable state in order t... See more
As their operational intensity increases, the financial performance of office, multifamily, and industrial assets might become more correlated with other businesses in the overall economy. The performance of hotel properties, for example, is already more correlated with the overall stock market. A growing correlation with other asset classes will a... See more