sari

The bar for authenticity has skyrocketed when your prospect’s inbox is flooded with “personalized” templates

Every few years, someone discovers a marketing channel that works unusually well. They write about it. Other people copy it. The channel gets crowded. The platform that hosts the channel notices the activity and starts charging for access. The channel’s effectiveness declines. Everyone moves on to the next channel. This cycle has been running since... See more

You have to speak like a human, for a start. When everyone else is grinding out birthday messages and apologies and love letters with AI, use your voice. Stumble over your words, get them jumbled. Write a wedding speech or a birthday toast that rambles and goes off track and makes people laugh and frown and remember. Put words together that don’t... See more

I have a theory about nostalgia : It happens because the best survival strategy in an uncertain world is to overworry. When you look back, you forget about all the things you worried about that never came true. So life appears better in the past because in hindsight there wasn’t as much to worry about as you were actually worrying about at the... See more

In ‘How Movies Were Edited 60 Years Ago,’ an editor manually cut film splicing, taping, and rewinding at a near biblical pace. Each move carried significance since fixing mistakes was time consuming.

Watching that, I envied the slow process. It’s the opposite of my current approach > revisions layered endlessly, endless undos, nothing ever... See more

One thing I have been thinking about since I gave birth is the range of spiritual qualities that are implicit in physical pain — the way it enforces a sort of presence that melts down the world around you. And the irony of how its sibling sensation, emotional pain, persuades (at least in my experience) just the opposite: an evacuation from the... See more