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Backseat Software – Mike Swanson's Blog
blog.mikeswanson.comOne of the most bizarre contradictions in modern software is that the people building these engagement systems don’t like them either!
Ask anyone who works on onboarding popups, feature tours, lifecycle messaging, or in-app announcements how they feel when an app interrupts them mid-flow to announce something they didn’t ask for. The answer is... See more
Ask anyone who works on onboarding popups, feature tours, lifecycle messaging, or in-app announcements how they feel when an app interrupts them mid-flow to announce something they didn’t ask for. The answer is... See more
Article
Choosing your metrics, KPIs, etc...
tensions of product decisions/metrics
Option 3: take a breath. Become conscious of the anxiety this sort of message stirs in you. Consider the possibility that building the next phase of your career around the fear of getting left behind might be a really bad basis for producing the kind of work people will want to pay you for – not to mention (and not unrelatedly) a rather grim way to... See more
Oliver Burkemansubstack.comWe mourn our craft
nolanlawson.com
I was reading an article about the state of SaaS recently, and came across this line:
What... See more
The data moat surrounding incumbent SaaS / systems of record is likely overstated. I would argue that the most important context doesn’t reside in systems of records, regardless of their size, but in the minds and multimodal work of millions of users over time.
What... See more
John Cutler • TBM 405: Hope, Context, and Control
The bar for authenticity has skyrocketed when your prospect’s inbox is flooded with “personalized” templates