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Sam Corcos (CEO of Levels): “Be prepared to commit ~100 hours for each hire you make. Interview a lot of people. Ask your network for introductions. Reach out to people on LinkedIn. Get creative on how you source candidates. Write excellent job descriptions. There are no shortcuts.”

Basically, when you’re competing with people it’s because you’re copying them. It’s because you’re trying to do the same thing. But every human is different. Don’t copy.I know we’re mimetic creatures, and René Girard has a whole mimesis theory. But it’s much easier than that. Don’t imitate. Don’t copy. Just do your own thing. No one can compete wit... See more

November 5, 2006

Dear Xavier High School, and Ms. Lockwood, and Messrs Perin, McFeely, Batten, Maurer and Congiusta:

I thank you for your friendly letters. You sure know how to cheer up a really old geezer (84) in his sunset years. I don’t make public appearances any more because I now resemble nothing so much as an iguana.

What I had to say to you, m

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When behavior shifts radically, companies with “responsive instrumentation” (vertical integration, digital touch points, focus) can adjust real-time to deliver on brand promises. Adaptability → “Reassurance” → Accumulating Advantage. Ex: Lululemon’s “Reassurance Multiple”

This is where messaging is a much more natural fit, and, as far as the depth of your network is concerned, messaging services are just as much a threat to v1 social networks connectivity as TikTok is to Facebook’s hold on attention: I can simultaneously be a Bucks fan with the Fiefdom, a tech enthusiast with my Slack group, explore ideas with my Wh... See more